Face, Person, Clothing, Apparel, Beard, Man, Crowd

Campaign Analyst

  • 495078
  • Melbourne, VIC, Australia
  • Full time

The Company

Sportsbet's purpose is to bring excitement to life for its customers and we do this by overdelivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7000 cool, clever and curious people around the world. We’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 800 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools – take a look: https://responsiblegambling.sportsbet.com.au/hc/en-us


The Team

Join the Commercial Value Team as we build our sophistication in how we allocate generosity to our customers in a more personalized way than ever before.

Our team love solving problems and having fun while we do it! We’re a small, tight-knit team that love to uncover the insights from the raw data by having a curious, collaborative, what-if mindset.


The Role

As a Campaign Analyst, you will be part of the Commercial Value Team who are responsible for the management and analysis of our value-driven campaigns. We are looking for someone who has a clear passion for providing value adds and always looking at way's looking for a way to push the boundaries with new idea's. We are a creative bunch here at Sportsbet and we are for the next superstar to join the team! 

Duties include:

  • End-to-end campaign management including test setup & post-test performance reporting
  • Undertake value optimisation initiatives to help identify value wastage and maximize the distribution and return of generosity
  • Perform ad hoc duties including producing customer lists for various campaigns
  • Deliver compelling and timely analysis of generosity campaigns
  • Customer Economics and Segmentation Improvement
  • Cross functional project involvement and operational duties.
  • Key stakeholder management



  • You have a process-driven mindset allowing you to work autonomously.
  • You are confident in managing a heavy operational workload.
  • You value and encourage other’s expertise, efforts and ideas and provide support when things don’t always go as planned.
  • Highly analytical. Able to find the most relevant insights and make recommendations / decisions accordingly
  • Data analysis skills. Excel competence is a must, basic SQL skills are preferred but not essential. However, willingness to learn SQL is required.
  • Power BI or Tableau experience is preferred but not essential.


The Perks

  • Best in class Parental Leave program with six months paid leave for Primary Careers
  • Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs
  • 25 days annual leave
  • Discounted gym memberships, free breakfast and loads of event and conference tickets and many more

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are. To make sure you are the best person for Sportsbet we assess behaviours, learning agility and expertise. This ensures all types of experiences can be considered for all roles. We encourage you to apply immediately as we will begin shortlisting within 1-2 weeks of advertising.

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