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CRM Specialist

  • 496418
  • Melbourne, VIC, Australia
  • Full time


Are you an expert in all things CRM and are looking for your next challenge?   If so, here’s your opportunity to grow your career and contribute to our overall Marketing strategy.


About us

Sportsbet's purpose is to bring excitement to life for its customers and we do this by over-delivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7,000 cool, clever and curious people around the world. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 1,000 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools – take a look: 


About the role

Reporting into the CRM Manager, the CRM Specialist will be a subject matter expert and core leader in the team involved in defining the strategy and delivery of Promotion, Product, Racing and Sporting communications for our core customer cohorts. You will be focused on and lead the end-to-end strategy, execution & optimisations involved in providing customers best in class omni channel experiences across SMS, email, push notifications and in-app messaging.

Key responsibilities include:

  • Accountability for end-to-end CRM campaigns focused on engagement and commercial metrics
  • Ensure our campaigns utilise efficient tracking, reporting and monitoring solutions.
  • Play a lead role within the team to define & deliver on the overall Customer Engagement strategy that generates customer retention and business growth
  • Drive major event strategies within the team, including the 360 process of planning, execution and campaign performance review
  • Showcase a Test and Learn mindset continually looking to optimise CRM campaign creative and channels, ability to deduce learnings from campaign tests and apply these to future sends
  • Measure, analyse and effectively communicate results with impact to identify insights used to inform decisions and improve how we work
  • Understanding & communication of the wider CRM & digital marketing landscape and how it pertains to Sportsbet.
  • Competitor activity tracking, analysis and benchmarking and influence project prioritisation.

The team at Sportsbet adopt a flexible 5 day working week policy based on customer and the sporting/racing calendar needs and also to ensure a great work-life balance for our staff, however there may be a requirement for the odd ‘on call’ weekend work during our busy periods (Spring Racing Carnival & Grand Finals). You will however be able to do this from home and be given time in lieu.


About You

We’re looking for someone who can communicate effectively and build relationships with a wide range of stakeholders as well as:

  • Strong understanding of channel management and best practises with technically proficient experience in CRM tools
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Competent with English language and can write clear, concise copy
  • Demonstrated knowledge and solid understanding of commercial metrics and business drivers.
  • Experience working with Salesforce, Adobe Campaign manager, Mailchimp, Braze or similar


The Perks

We work hard and play hard, so along with a very competitive salary and generous performance-based bonus, we will also provide you with:

  • 25 days annual leave (a whole extra week of holidays!)
  • Genuine flexible working and remote working policy with an $850 work from home office allowance
  • Discounted gym memberships, free breakfast and loads of event and conference tickets and many more
  • Weekly concierge service including free massages, manicure/nail appointments and soon to be barber – all onsite!
  • Daily fresh fruit, sparkling water and Kombucha on tap FREE in the office
  • Access to Headspace App and an employee assist program
  • Best in class Parental Leave program with six months paid leave for Primary Carers and Circle  In membership
  • Free merch including t-shirts, SB branded coffee keep cups (Frank Green might we add) and much more!
  • Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs


We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are- that’s why we assess behaviours, learning agility and expertise to ensure all types of experiences are considered for our roles.

Be sure to check out our Life@Sportsbet Instagram page, Life@Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.  We encourage you to apply as soon as possible as we review candidates within 1-2 weeks of advertising.


Ready to bring excitement to life? Apply now

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