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Personalisation Enablement Manager

  • 495048
  • Melbourne, VIC, Australia
  • Full time

The Company

Sportsbet's purpose is to bring excitement to life for its customers and we do this by overdelivering on excitement through serious fun, disrupting the status quo and living our Values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7000 cool, clever and curious people around the world. We’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 800 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools – take a look:

The role:

As the Personalisation Enablement Manager, you will own the delivery transformative personalisation projects for our customers. You will work hand-in-hand with Data Science & Commercial teams to design, build and consult on personalisation models and strategies that flow directly to customer facing outcomes.

We believe in the power of teamwork, and this role is key to our engagement with teams such as Product, Technology, Data Sceince, Analytics, Trading, Value and many others; together we design, prepare, deliver, monitor and support high-quality data-driven solutions for our customers. We are all about bigger and better so not only we look at deploying great solutions but also prepare them for growth and scale.

  • Drive the personalisation strategy for customer facing value
  • Thought leader behind our personalisation models
  • Commercial owner for value related Data Science models
  • Work closely with our technology partners to enable personalised delivery of value to our customers
  • Work closely with relevant stakeholders to identify the what, how and measurement of personalised value allocation
  • Collaborate with stakeholders from Product, Tech, Data & Value to deliver new enablement initiatives for vallocation
  • Identify, develop & deliver a clear roadmap to ensure the foundations of Value allocation are sustainable, efficient & robust
  • Work with our Commercial Analytics partners to identify opportunities to streamline reporting of personalised Value


We are looking for someone who has a passion for driving and engaging segment growth across an organisation. Willingness to learn and constantly provide insights and market knowledge to the business.

  • 5+ Years in a Product, Analytics, Enablement, Trading or Data Science role
  • Experience in consulting on or working with Data Science models
  • Experience in customer facing personalisation
  • Strong Commercial Acumen
  • A thought leader – someone who can drive our strategy
  • Creative problem solver – dealing with complex numeric problems
  • Experience with experimentation including A/B Testing
  • Collaborative mindset and experience with diverse team skills
  • Industry Experience will be advantageous

The Perks

  • Best in class Parental Leave program with six months paid leave for Primary Carers
  • Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs
  • 25 days annual leave
  • Discounted gym memberships, free breakfast and loads of event and conference tickets and many more

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are. To make sure you are the best person for Sportsbet we assess behaviours, learning agility and expertise. This ensures all types of experiences can be considered for all roles. We encourage you to apply immediately as we will begin shortlisting within 1-2 weeks of advertising.

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