Face, Person, Clothing, Apparel, Beard, Man, Crowd

SEM Executive

  • 495060
  • Melbourne, VIC, Australia
  • Full time

The Company

Sportsbet's purpose is to bring excitement to life for its customers and we do this by overdelivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7000 cool, clever and curious people around the world. We’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 1000 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools – take a look: https://responsiblegambling.sportsbet.com.au/hc/en-us

The role:

The SEM team are performance-driven, data-oriented who love the opportunity to innovate when faced with a challenge. Located across our Melbourne and Sydney offices, our values bring us together whether we’re talking shop or planning some fun. The team’s focus is challenging the status quo to drive cost-efficient acquisition at scale, leveraging data, automation and our people's imagination to dominate platforms and the key sporting moments that matter to our customers.


As part of your new role as the SEM Executive, you will be Responsible for implementing Paid Search strategies across Google, Bing and Apple Search platforms that meet budget, CPA and conversion targets. Additionally, as Sportsbet are a market leader for online search platforms, you will have the opportunity to collaborate with our partners on first-in-market platform trials.

Key Responsibilities include:

  • Manage and perform daily account responsibilities across Google Ads, Bing, Apple Search Ads and other search platforms.
  • Monitor keyword bids, account daily and monthly budget phasing, impression share, quality score and other important account metrics.
  • Monitor and evaluate our and competitor search results and search performance across the major search channels.
  • Deliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the business.
  • Communication to team and management on project development, timelines, and results.
  • Collaborate with SEM & Broader Media Team & key Partners to ideate, document & measure impact of initiatives designed to improve customer experience or create efficiency of time or investment.
  • Keep pace with search engine and SEM industry trends and developments sharing updates with the team.



We are looking for someone who ‘s passionate about learning and adapting to continually improve. Has a keen interest within the SEM space. You will also be competent with numerical and analytical skills. You value and encourage other’s expertise, efforts and ideas and provide support when things don’t always go as planned and demonstrated track record within the Paid Search space. You work hard, you don’t take yourself too seriously and you have fun along the way!


The Perks

  • Best in class Parental Leave program with six months paid leave for Primary Carers
  • Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs
  • 25 days annual leave
  • Discounted gym memberships, free breakfast and loads of event and conference tickets and many more

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are. To make sure you are the best person for Sportsbet we assess behaviours, learning agility and expertise. This ensures all types of experiences can be considered for all roles. We encourage you to apply immediately as we will begin shortlisting within 1-2 weeks of advertising.

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