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Marketing Insights Analyst

  • 497488
  • Melbourne, VIC, Australia
  • Full time

About Us 

At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams!). 

We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.  


About The Role 

Reporting to the Head of Marketing Insights, you will play a key support role in helping drive data-informed decision-making across marketing, including Media & CRM. This role is responsible for campaign performance analysis, experimentation analysis, and customer marketing insights.  

You will support the team by tracking marketing and CRM experiments, and ensuring insights are actioned effectively. This is an exciting opportunity for an analytically minded individual looking to develop their skills in marketing data, reporting, and measurement. 


You will 

  • Track and report on key marketing and CRM campaigns, providing insights on performance and effectiveness. 
  • Support post-campaign analysis to identify trends and opportunities for improvement. 
  • Maintain and update core marketing reports and dashboards, ensuring accuracy and relevance. 
  • Support marketing experiments, including A/B testing, to measure impact and effectiveness. 
  • Provide insights from test results to optimise future marketing strategies. 
  • Pull and validate customer lists for targeted marketing campaigns, ensuring accuracy and compliance with data regulations. 
  • Support segmentation and targeting efforts to improve campaign effectiveness. 
  • Ensure data hygiene and accuracy in reports and customer targeting. 


About You 

  • Strong ability to interpret data and extract meaningful insights.
  • High level of accuracy in reporting and list management. 
  • Ability to present data and insights concisely and clearly. 
  • Works well with cross-functional teams and stakeholders. 
  • Basic proficiency in Excel, SQL, or BI tools (e.g., Tableau, Power BI) for data analysis. 
  • Understanding of marketing metrics and campaign performance tracking. 
Exposure to A/B testing and experimentation methodologies is highly regarded.  


The Perks 

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:  

  • 25 days annual leave (that’s right, a whole extra week!)
  • Genuine flexible working policy with a $800 work from home office allowance 
  • Weekly concierge service including free massages, manicure/nail appointments – all onsite!
  • Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office 
  • Development budget to send you to conferences, events, courses and other learning opportunities
  • Access to our Employee Assistance Program and a Circle In membership 
  • Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5

We encourage you to apply as soon as possible as we review candidates within 2 weeks of advertising. Be sure to check out our Life@Sportsbet Instagram page, Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.  


What’s the Green Tick Feeling?   

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.  

We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.  


Ready for your Green Tick Feeling? Apply now 

  

  

 

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