About Us

At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams!).

We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. 

In 2023, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending. 

About the Role

As the Senior Manager - Personalised Value, you will play a pivotal role in shaping and executing our industry-leading Customer Generosity Program. You’ll be a key member of Sportsbet’s Value Team—a dynamic and collaborative group responsible for designing and implementing customer-centric strategies that enhance the customer experience. You’ll lead the way in driving new initiatives that deliver compelling, personalised offers to the right customers at the right time.

You will play a central role in driving innovation that aligns  with Sportsbet’s broader business objectives and delivers genuine value to our customers. In this strategic role, you will lead large-scale projects that include both business process improvements and customer experience innovations, driving awareness, appeal, and deeper connections with our audience.

To succeed in this role, you will bring a strong blend of strategic thinking, stakeholder management, and digital customer experience leadership. Your ability to drive large-scale projects with distributed teams and navigate complex business environments will be key to your success.

Responsibilities include:

• Drive Personalised Customer Experiences: Lead the development and execution of personalised generosity initiatives, aimed at enhancing the customer experience for over 2 million Sportsbet customers. Ensure these initiatives are scalable, data-driven, and aligned with customer preferences.
• Commercial insight and leadership: Contribute to the design and validation of key generosity innovations by leveraging strong commercial acumen, insight and analysis
• Innovation and Problem-Solving: Champion innovation within the Customer Generosity Program, continuously finding new and creative ways to personalise experiences and solve customer challenges. You will be comfortable working on complex, unstructured problems with a high degree of autonomy.
• Lead Large-Scale, Cross-Functional Programs: Manage large-scale programs that involve multiple disciplines, including product, technology, data science and commercial analytics. Ensure that initiatives are executed on time, on budget, and with measurable impact.
• Stakeholder Management & Collaboration: Build and maintain strong relationships with stakeholders across all levels of the business, ensuring alignment and buy-in for your initiatives. You’ll work closely with distributed and global teams, leveraging your strong stakeholder management skills to keep projects moving forward smoothly.
• Customer Insights and Analysis: Leverage customer insights, data, and market trends to continuously refine our approach, ensure that our value proposition remains relevant, compelling, and customer-centric.
• Measure and Optimise Performance: Track the effectiveness of personalised generosity initiatives, using data and customer feedback to optimise future strategies. Ensure ongoing evolution and improvement of the customer experience through continuous testing and iteration.

The Perks

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

• 25 days annual leave (that’s right, a whole extra week!)
• Genuine flexible working policy with a $800 work from home office allowance
• Weekly concierge service including free massages, manicure/nail appointments – all onsite!

• Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks!?)
• Development budget to send you to conferences, events, courses and other learning opportunities.
• End of trip facilities with an onsite table tennis and pool table

• Access to our Employee Assistance Program and a Circle In membership
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

We encourage you to apply as soon as possible as we review candidates within 2 weeks of advertising. Be sure to check out our Life@Sportsbet Instagram page, Sportsbet LinkedIn page as well our careers website for more information and insight into our culture. 

What’s the Green Tick Feeling?  

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet. 

We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best. 

Ready for your Green Tick Feeling? Apply now