About Us

At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we’re a major player internationally, but in Melbourne, Sydney and Darwin, we’re a tightknit team of 1,300+ teammates (with over half in Tech & Data Science).

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

We are one of the top workplaces for Women through WORK180. WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.

About The Role

Reporting into the Customer Marketing Manager, responsible for end-to-end campaign management, from strategic planning and audience selection through creative development, operational execution and post-campaign reporting. Together the team ensure all CRM activity is data-driven, compliant, and optimized for performance across key events, product launches, and lifecycle initiatives. The Customer Marketing Specialist focuses on strategy, planning and enablement of technology and processes to ensure campaigns are executed leveraging engaging placements delivered effectively and efficiently. You will also play a key role in upskilling junior team members on enablement best practices, fostering a culture of innovation and continuous improvement.

Responsibilities Include:

• Develop and maintain an integrated CRM campaign calendar whilst partnering with Product, Marketing, and Value teams to embed customer-first approaches
• Effectively lead enablement of CRM campaigns, ensuring campaigns are targeted or personalized, leverage best in class placements and technology to execute, are compliant, and optimized for engagement and conversion
• Ensure all CRM communications meet regulatory, brand, and responsible marketing standards.
• Deliver continuous improvement through test-and-learn frameworks and experimentation.
• Mentor a CRM Executive and Coordinator and foster a culture of collaboration, innovation, and continuous improvement whilst upskilling in CRM capability.

About You

While we are big on development and offer on the job training, we want to set you up for success. Along with a great attitude, it would be ideal that you have:

• 3+ years in marketing, CRM, or lifecycle roles. Braze experience is a must have for this role.
• Proven track record in strategy, measurement, and compliance in regulated
• industries.
• Strong stakeholder management and cross-functional delivery experience.
• Familiarity with MarTech stacks, data platforms, and emerging AI tools.
• Excellent analytical, communication and executive storytelling skills.

The Perks

We work hard and play hard, so along with a competitive salary and generous performance-based bonus for permanent staff members, here’s some of our other perks:

• 25 days annual leave (that’s right, an additional week’s leave!)
• Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
• Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
• Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development)
• Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
• Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
• End of trip facilities with onsite table tennis and pool tables
• Discounted health insurance and free flu jabs yearly.

We review applications within the first two weeks, so apply now! Check out our Life@Sportsbet Instagram, LinkedIn, and careers website for more information about our inclusive culture.  

Our Focus on Diversity, Equity & Inclusion

We don’t just support diversity – we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work.  

What’s the Green Tick Feeling?  

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.   
   
We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.   

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.

Ready to bring excitement to life? Apply now