About Us

At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we’re a major player internationally—but in Melbourne, Sydney and Darwin, we’re a tight‑knit team of 1,300+ teammates (with over half in Tech & Data Science).

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

About The Role

We’re looking for someone who lives and breathes TikTok! Someone who spots trends before they break, understands what makes people stop scrolling, and can turn sport moments into content people instantly want to share. As our Social Media Creator, TikTok is the main event, but you’ll be across all aspects of social content including Instagram, YouTube etc. You will lead the charge on bold, scroll-stopping TikTok ideas for Sportsbet while helping shape how our brand shows up across social. You’ll guide a small crew of creators while staying hands-on yourself, making sure everything we post is fast, funny, culturally sharp and unmistakably Sportsbet.

From reactive content during live games to original social formats and creator-style storytelling, you’ll help shape how Sportsbet shows up on TikTok while guiding how those ideas extend across YouTube, Instagram and other channels.  Reporting to the Head of Social Content and sitting within a team of 10+, you’ll lead a team of 3-4 content creators while remaining hands-on in ideation, filming, editing and publishing. Your job is to make sure every piece of content hits the mark in tone, timing, humour and originality.

Responsibilities Include:

• Be the creative lead from idea through to execution where you shape ideas, scripts, visuals, formats and tone.
• Champion content that pushes boundaries while staying on brand for Sportsbet and relevant to the audience (eg. Gen Z)
• Design and produce social content, including video memes, photoshops, short edits, GIFs
• Confidently use tools like Adobe Photoshop, Premiere Pro, CapCut, After Effects, Canva etc
• Ensure content aligns with wider campaigns, promos, or sporting events.

About You

You’ll live and breathe sport (particularly AFL) and be the go‑to for taking raw ideas and shaping them into Sportsbet‑worthy executions that are funny, reactive and relevant in the digital world. It’s fast‑paced, hands‑on and absolutely requires someone who can ideate at speed, direct shoots, finesse edits, write funny scripts and still deliver a meme before halftime.

• Proven experience leading or directing creative content in a social-first environment
• Ability to direct creatives, while still crafting content yourself with an eye for what’s trending in sport and online culture
• An innate sense of humour and timing. You know how to pull the right rein at the right

As part of your application, please share, upload or link your TikTok work so we can see you in action! 

Please note, the successful candidate may need to work the occasional weekend as you cover live games or nights around big events eg Grand Final, Brownlow, State of Origin, etc.

The Perks

We work hard and play hard, so along with a competitive salary and generous performance-based bonus for permanent staff members, here’s some of our other perks:

• 25 days annual leave (that’s right, an additional week’s leave!)
• Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
• Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
• Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development)
• Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
• Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
• End of trip facilities with onsite table tennis and pool tables
• Discounted health insurance and free flu jabs yearly.

We review applications within the first two weeks, so apply now! Check out our Life@Sportsbet Instagram, LinkedIn, and careers website for more information about our inclusive culture.  

Our Focus on Diversity, Equity & Inclusion

We don’t just support diversity – we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work. 

Ready to bring excitement to life? Apply now